Brain Freeze Ice Cream — Caroline Vitanza Design

Brain Freeze Ice Cream

Project: Brand Identity Design

Year: 2022

Notes: Collin College – Semester Project

This was a semester long project and the first brand I designed from start to finish. The brief was to design an ice cream brand with its own unique brand statement and intention, so I was really able to have full creative license. I ended up going the retro colorful route, with the 50s-esque arrow marquee as one of the primary visual elements.

Brand Presentation

Logos

Packaging

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Landing Page

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Social Media

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Point of Purchase

Outdoor Advertising

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Apparel

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Noble Living